Why we exist
You're a great builder. A great salon owner. A great barber. But no one told you that, with the right tools —clear books, marketing that brings customers, software that runs itself— you can grow like the big companies.
Adec Nova exists to put those tools in your hands — in your language, without you needing to know anything about technology.
The problem we see every day
Businesses billing well, run on Excel, WhatsApp, and memory. Not because they can't do more — because no one showed them another way in their language, at a real price.
"How much do I owe you from last month? 🤔"
11:47 PMpay rent?? $$$ ?
notebook
All in one place. In your language. Without you needing to know tech.
Our mission
Put big-league finance, marketing, and technology in the hands of the Latino business — in your language, under one roof, for a fraction of the cost.
The same tools big companies use, explained simply and working for you. See what it looks like on the other side 👉
Revenue · last 6 months
José's Contracting
Our vision
That every Latino business in the DMV, no matter its size, has access to enterprise-level tools — without expensive vendors or middlemen who don't speak their language.
A small business growing as far as it sets out to, with the same tools big companies have. That’s what we’re after.
Our values
Honest decisions, even when they're uncomfortable. We tell you the truth about your business even when it's not what you want to hear.
We deliver as if it were for our own business. No shortcuts, no "good enough".
The Latino business was underserved for years. Time to treat it the way it deserves — with respect and with results.
We understand you in Spanish and fight for you in English — with the IRS, the banks, and your customers. No translators, no misunderstandings.
No vanity metrics. Only what moves your business: more customers, clear numbers, time you get back.
We didn't learn this in a classroom
Three years running accounting, marketing, and systems for real DMV businesses.
The tools we offer you, we built and used ourselves first, with real businesses. It's not theory — it's what we saw work in the trenches, packaged for you.
What we've shipped
Every app is our own. Every line of code is ours. No dependency on expensive vendors or generic tools with a new name.
Multi-tenant SaaS automating statement processing, W-9 and 1099-NEC, and subcontractor payroll.
Team
Founder & CEO
Full-stack developer with 10 years building real business software — from electronic-invoicing APIs certified by a national tax authority to systems for insurance, construction, and education, several still in production years later. He founded and ran three companies before Adec Nova, and built every app and NovaTax himself. He sees software as a business problem first, a technical one second.
Auditor & Accountant
Leads the Accounting pillar: bookkeeping, payroll, taxes, and auditing. She keeps every client's numbers clear and compliant — so the owner sleeps easy.
SaaS Sales Expert
Connects Latino businesses with the right tools. A specialist in the insurance vertical and in explaining, without jargon, how software grows a business.
Tell us what you do and we'll show you, in your language, how to grow it. No commitment.
